CASE STUDY FOR

RESULTS GYM ABERDEEN

Results Gym has been a haven for strength athletes in Aberdeen for nearly 2 decades.

Featuring specialist equipment for powerlifting, strongman, weightlifting, bodybuilding, strength & conditioning, it’s the place to be if you want a well equipped, no-nonsense gym.

SECTOR

Health & Fitness

WHEN

Autumn 2019

Deliverables

  • Custom E-Commerce Website
  • Branding & Identity
  • Graphic Design
  • Print

THE BRIEF

Results Gym has had many directors over the years. Recently, Lewis Thomson & Stacey Cruickshank took ownership of the Aberdeen institution with plans to overhaul the existing equipment and breathe new life into the business.

A new brand identity was required which was in keeping to the gym’s enduring attitude while bringing a fresh new look. This new brand was going to be utilised through dozens of printed and digital assets. An updated web presence was also required which would feature e-commerce capabilities and a larger emphasis on dynamic content (e.g. Articles).

BRANDING & IDENTITY

After several meetings, it was decided that the logo should be simple and largely typographical. This would allow the branding to integrate into many different areas with relative ease- from formal letter heads to wacky illustrations.

The worn typeface and horizontal chevrons pay homage to the gym’s former industrial unit location and it’s current facilities under the Aberdeen railway.

A bold clean font was added for a bit of contrast. This was later adopted as the body font for print & web.

Using this logo as a starting point, we built an extensive Brand Standards document complete with logo variations, colour codes & font usage for print & web. We also designed number of assets and motifs.

Here are a few asset examples-

DESIGN & PRINT

The brand standards documention made the generation of new graphics an absolute breeze. This early investment saved considerable time and money.

Results Gym required updated signage, banners, roller banners, business cards, stationary, posters, flyers, flags & 3 additional t-shirt designs. We designed and sourced print for all of these items in under a fortnight.

Here are a few examples (photos courtesy of Results Gym)-

ECOMMERCE WEBSITE

A large website update was required due to brand changes, out-of-date content & additional features. An entirely new website proved to be the most efficient approach use of time.

Added features-

  • Custom News & Articles section with Facebook comments integration (to be expanded upon once more articles are ready).
  • A Class Timetable which is freely editable by Results Gym staff
  • Online Sales of Merchandise through a custom E-Commerce shop to increase passive income and Gym awareness.

The online shop was integrated with a UK based drop shipping company to automatically fulfil orders as they are placed by customers. This means that Results Gym staff don’t have to handle shipping and very little order administration is required. Furthermore, there is no requirement for the company to invest in bulk orders of stock- everything is printed or embroidered on demand.

The shop also enables Lewis & Stacey to accept online bookings for seminars if they choose to branch into this area in the future.

Here are a few screenshots of the website-

GET IT ALL FROM STONE PONY…

We can handle all manner of revamps.

Check out our Digital Kickstart Packages or contact us for a custom quote!