Alongside Results Gym, we developed branding which reflected the gym's no nonsense ethos and approach to fitness.
A modified and worn typeface was selected with the added motif of horizontal chevrons in a nod to the gyms former industrial unit location, and also to its current location in the Arches, directly under Aberdeen's railway tracks.
Using this logo as a starting point, we built an extensive 12 page Brand Standards document complete with logo variations, colour codes and font usage for print and web. We also designed a number of assets and motifs.
A new website was created and a number of features have been added since its launch:
Using their extensive brand standards documentation we have produced all manner of printed and digital assets for Results Gym - signage, banners, business cards, posters, flags, t-shirt designs and much more
We have collaborated with Results gym in the development of numerous I.T. systems including: